Scout Motors Pens Community Love-Letter to Home Town

In 2024, Scout Motors broke ground on a $2 billion factory in Blythewood, South Carolina - a small town of just 6,000 people that’s now home to one of the most ambitious manufacturing projects in the country. Capable of producing up to 200,000 trucks and SUVs a year, the facility marks a new era for the brand, and the hiring process is already underway to fill the thousands of jobs it will bring to this region.

To highlight this commitment, Scout Motors and VB+P partnered with acclaimed directing duo The Malloys and Alpen/Superprime to create 'Have A Great Day' - a love letter to Scout’s new hometown, its community, and the people who will shape the future of the company.

Shot entirely in Blythewood, without any actors, and with a cameo from the S.C. Governor Henry McMaster, the film captures the spirit that drew Scout to the town: kinship, optimism, and blue-sky ambition. More than a story about trucks, a factory, or even a company, it’s a story about community - about good people excited to write the next chapter in America’s automotive legacy.

The campaign launches today, right after Labor Day, greeting Americans as they head back to work. It’s supported by a series of local initiatives, including newspaper ads thanking the hometowns of around 30 of Scout’s earliest employees and handing out 4,000 free cups of coffee to workers across Columbia and Blythewood.

At its heart, the spot reflects Scout’s belief that building vehicles is about more than capability, it’s about creating memories together. As the community says to each worker heading off to the factory: Have a great day.

The :60 video will run online and across social media, with cutdowns appearing on TV - primarily during football in priority markets, along with some broader coverage - as well as online and social.