Savills and Bountiful Cow Scoop Best Use of Cinema at DCM Awards 2025

​Bountiful Cow has won Best Use of Cinema (Small) at the DCM Awards 2025 for Savills’ “We know what it means to move” campaign, with judges praising its 'exceptional' and 'precision-targeted' approach.

The campaign was underpinned by a 60” hero spot from adam&eveDDB, which captured the emotional weight of moving home and launched Savills’ new brand platform. Bountiful Cow’s strategy was to take that creative and use cinema to assert Savills’ leadership in the premium property market, reaching high-net-worth audiences.

The plan was targeted by both audience and location and mapped to premium media environments to signal leadership and stature. The campaign ran across selected cinema screens, chosen for their ability to deliver emotional impact and the results were striking across the board.

The DCM judges commented, “An exceptional entry demonstrating clever, strategic use of cinema with precision targeting of its core audience. The emotional creative was elevated on the big screen, delivering both resonance and measurable results. Backed by smart data use and meticulous planning, it showcased how insight, strategy, and execution can come together to shift perceptions and achieve outstanding brand and commercial impact.”

​Angus Barthorp, account director, Bountiful Cow said, “We set out to challenge category conventions with a plan that combined precision and stature. By applying our principle of Relative Advantage, cinema emerged as the clear opportunity — overlooked by competitors but perfect for reaching high-net-worth audiences in the right locations. It gave Savills the leadership signal we wanted, delivered powerful emotional impact, and crucially kept the brand on screen for four months on the same budget as before.”