Bountiful Cow Wins BVGroup Media Account

​Bountiful Cow has been appointed by BVGroup to handle its UK media account, covering a portfolio of consumer brands including BetVictor, Betano, Parimatch, talkSPORT Bet, Smooth Spins and Heart Bingo.

The appointment marks a shift in the Group’s media approach, with a renewed focus on digital transformation ahead of a major global sporting year.

The agency will lead media strategy, planning and activation across the portfolio, bringing its challenger brand methodology to a category where agility, data-led decision-making and smart creative deployment are critical to growth.

Bountiful Cow’s Relative Advantage philosophy, built on identifying change and unlocking under-used opportunities, is a strong fit for the high-stakes, high-visibility demands of the gaming sector, especially in a World Cup year when brand cut-through is critical.

Bountiful Cow takes over from incumbent PHD with immediate effect.

Adam Davenport, head of BetVictor UK/Ireland and Parimatch UK, said, “We’re entering an exciting phase for BVGroup’s consumer brands, with a digital-first strategy and a global sporting calendar full of opportunity. We needed a partner that can bring pace, clarity and sharp thinking to this next chapter.”

​Adam Foley, CEO of Bountiful Cow, added, “We’re built for ambitious, challenger brands. Success in this category isn’t about outspending - it’s about finding creative and strategic edges that drive advantage. We’re looking forward to working with the BV Group to unlock new potential across the portfolio.”