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Safe Parties Start with Active Allyship

05/12/2025
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Sharon Lloyd Barnes, commercial director at Advertising Association on how to ensure everyone can enjoy party season without fear

For an industry that shapes culture, our festive gatherings should be remembered for connection and creativity, not for harm or headlines. With the Worker Protection Act 2023 now in force and timeTo’s new Open Source Guide available to everyone in our sector, there is no excuse for complacency. Employers now carry a preventative duty to stop sexual harassment; everyone else has a responsibility to act. Crucially, male allies and active bystanders are central to that action. Their interventions, visible leadership and willingness to interrupt behaviour turn policy into practice and protection of colleagues in the moment.

Safe parties aren’t about sanitising fun, they’re about ensuring everyone can enjoy themselves without fear. The Open Source Guide levels the playing field with practical tools, scripts and templates any agency can use. Combine that resource with visible leadership, mandatory training and a culture where male allies and bystanders act, and you’ll have celebrations that reflect the best of our industry.

Below is a concise and practical playbook for workers, leaders and allies to make party season genuinely safe.

Make sure every person on your guest list knows the rules: accessible policies, clear reporting routes and signposting to support (NABS and specialist services). Harassment isn’t simply unwanted physical contact; it includes unwanted sexual comments, pressure and behaviour that creates a hostile environment. Alcohol is not a defence. Consent must be explicit and can be withdrawn at any time. If your organisation doesn’t have a policy, the timeTo Open Source Guide offers ready‑to‑use templates and checklists you can brief teams on today.

Practical steps for everyone attending parties:

  • Plan: agree on a buddy system, pre‑book safe transport and know who the designated contacts are.
  • Be self‑aware: think about how your words and actions land on others; what’s 'banter' to you may feel threatening to someone else.
  • If you’re targeted: document what happened (who, when, what), confide in a trusted colleague or manager, and seek support. If criminal behaviour occurs, consider reporting to the police.
  • If you’re unsure about your own behaviour, seek help and take responsibility early.

Before any event, set clear expectations with your teams, run a simple risk check (alcohol, venue, guest mix), name visible contacts and make training and reporting non‑negotiable - then act quickly and transparently if anything is raised.

Allyship needs to be active. Passive reactions - the eye‑roll, the nervous laugh - protect perpetrators and leave targets isolated. We all have the opportunity and responsibility to interrupt harmful behaviour, model respectful conduct and protect colleagues. Saying nothing is a choice; choosing to intervene is leadership.

You don’t need to be HR to make a difference. timeTo’s active bystander training is deliberately simple and designed for chaotic party moments:

  • Defuse - use calm presence and a neutral line to name the moment.
  • Distract - change the subject or physically redirect the people involved.
  • Challenge - when safe, call out the behaviour directly or curiously to prompt reflection.
  • Document - note what happened, who was present and when.
  • Check in - ask the targeted person how they are and what they need.
  • Report - support them to report, with their consent, and escalate if necessary.

Small interventions stop escalation, active bystanding doesn’t need to look like a superhero diving in to save the day. Training makes those interventions feel safe and natural; book it for your teams before the parties begin.

If you lead a team, make it easy for people to do the right thing. Share the Open Source Guide with every hire, freelancer and client contact. Run a short pre‑party briefing that covers the basics: who to contact, how to get home safely, and what to do if something happens. Make sure expenses policies cover taxis and last‑minute travel so people aren’t forced into risky choices.

Accountability must be real and compassionate. If someone raises a concern, take it seriously. Respond immediately and investigate thoroughly. Apply consequences where appropriate. Under the updated law, conduct that may be criminal must be reported to the police. After an incident, check in, provide support and learn from what happened.

This season, let’s make the memory of our parties about laughter and connection, where everybody can enjoy themselves safely without worry. Read the guide, brief your teams, and show up as the kind of industry that protects its people at the office and beyond.

Get in touch with timeTo for training, advice, and toolkits for party season and beyond.

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