Sabrina Carpenter to Star in Pringles’ Super Bowl Spot

Pringles has tapped global pop icon Sabrina Carpenter as its ‘Once You POP Star’ for its Super Bowl LX campaign.

Created by agency of record BBDO New York, the 15-second teaser sees Sabrina sitting on a kitchen floor, thoughtfully pondering the well-known saying, ‘Loves me, loves me not’ as she plucks Pringle crisp petals off of a flower made of, you guessed it, Pringles. 

Landing on ‘Loves Me’ before taking a bite of a Pringle, Sabrina comes to the realisation that love is in full bloom, but…with who?

Fans clamouring to know what happens next for Sabrina can keep tabs via Pringles’ social media for unexpected fun and sneak peeks popping ahead of the Big Game. 

The campaign marks Pringles’ ninth consecutive Super Bowl appearance, bringing the brand’s trademark humour and playfulness to the Big Game with its iconic ‘Once You Pop’ slogan, which returned in its October 2025 ‘Duck King’ campaign. 

Last year, the brand utilised its mascot Mr. P’s trademark moustache in its Big Game ad, ‘Call of the Mustaches’. Harnessing the power of legendary moustaches in culture from Mr. Potato Head to Nick Offerman and Big Game legend coach Andy Reid, the spot saw ‘taches take flight and Pringles crisps come to the snacking rescue.