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Rich Hall and Jimmy Bullard Honour the Unsung Heroes of Football with Coral

04/09/2026
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‘Services To Football’ campaign directed by Riff Raff Films' Rich Hall turns the traditions of football terraces into a grand ceremony

Rich Hall is celebrating the fans who make football what it is in a new mischievous comedy spot for Coral, turning the traditions of football terraces into a grand ceremony.

Starring former footballer and fan favourite Jimmy Bullard, ‘Services To Football’ pays tribute to the unsung heroes of the game: the fans. From the chants and rituals to the unwavering loyalty that keeps them coming back week after week, Rich Hall celebrates the people whose passion gives football its soul.

With Rich Hall’s trademark comedy and cinematic lens, the film takes the everyday behaviours of football fans and gives them the grand treatment they perhaps never knew they deserved. The result is a celebration that feels somewhere between a formal state occasion and the chaos of match day.

Rich Hall’s ‘Services To Football’ is ultimately a love letter to football fandom celebrating the rituals, characters and unwavering loyalty that make being a fan about so much more than the 90 minutes.

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