Resorts World Las Vegas Selects RPA as Agency of Record

Resorts World Las Vegas has selected independent ​RPA as its agency of record. RPA will take on the responsibility of all media planning and buying that began rolling out this month and spans all channels and platforms.

RPA will also oversee messaging strategy, ensuring unified communication across platforms and audiences. The agency will further support Resorts World with creative development, paving the way for a full-scale brand campaign to break in 2026.

“We’re honoured to help bring Resorts World Las Vegas’s mission to life, igniting wonder through technology, hospitality, and bold storytelling. Together, we’re building a brand experience as unforgettable as the resort itself,” said Eric Davis, EVP/executive account director at RPA.

"At Resorts World Las Vegas, every decision begins with the guest in mind. RPA’s strategic approach and creative insight will help us connect with travelers in ways that reflect our values and create meaningful, memorable experiences across every touchpoint," said Carlos Castro, president and chief financial officer for Resorts World Las Vegas.

This partnership marks a continuation of Resorts World Las Vegas’s bold pursuit to fuse luxury and heartfelt hospitality.