WC Studios Reimagines Holiday Classic Into Honda Cheer

Looking to put a fresh twist on the holiday staple 'Winter Wonderland' for this year’s 'Happy Honda Days' campaign, RPA Advertising teamed up with Warner Chappell and WC Studios.

Led by arranger Sean Gould, WC Studios captured the joyful essence of the song and reimagined it with punchy rock/pop drums, warm, minimally processed upbeat vocals, and classic Christmas chimes.

As the iconic song (written by Dick Smith and Felix Bernard) is a Warner Chappell composition, creating the new recording with the publisher’s custom music wing, WC Studios, offered the agency a smooth, single-point solution for license and bespoke track that eliminated the usual copyright hurdles.