Radiocentre's December Creative Spotlight: Night Nurse

Catchy. Festive. And oh-so-relatable.

The standout ad for December hits all the right notes, quite literally. Using a playfully reworked version of a familiar Christmas song, Night Nurse leans into the seasonal truth we’re all grappling with: colds, coughs, and the dreaded flu just in time for Christmas.

‘Your sore throat it hurts, it’s giving you grief so take some Night Nurse to get some relief. Colds and flu are spreading, it’s what we’re all dreading. Colds and flu are coming to towwwnnn….’ all sung in the tune of Santa Clause is coming to town is an earworm in the making, destined to alter the lyrics of that song in the minds of consumers for winters to come (especially if this creative route hopefully remains). The contrast between the upbeat tune and the miserable reality of cold/flu symptoms is a brilliant bit of creative tension, earning high marks for relevance and cut-through.

A refreshing twist on a category often dominated by dry, symptom listing scripts, this radio ad tackles snotty noses with humour, warmth and charm.

Transcript 

[Santa’s coming to town music]

Your sore-throated hurts, it's giving you grief

So take some Night Nurse to get some relief

Colds and flu are spreading

It's what we're all dreading

Colds and flu are coming to town.

Help keep your symptoms at bay this Christmas with Night Nurse For cold and flu relief, always read the Night Nurse label.