Radiocentre’s August Creative Spotlight: Jaffa Cakes

Cake or biscuit? It’s the debate that has followed Jaffa Cakes for decades, despite the matter famously being settled in court when they were officially ruled to be cakes for VAT purposes.

The latest audio ad for McVitie’s most controversial snack revives the argument, using a rap to plead the case.

It sets up the familiar debate before breaking into a playful track, ultimately proclaiming: “It’s a cake, you biscuit.”

Music brings the idea to life, giving the audio execution its own youthful character while building on an instantly recognisable brand story.

Case closed. Cakes opened.

Creative agency: adam&eve\TBWA

Script:

Jaffa Cakes are cakes, but some people still don’t get it.

Well, if you won’t listen to reason, maybe you’ll listen to a song.

Oi!

Who cares if it lives in a tin, or what shopping aisle you found it in.

With a spongey little body, it’s the cakey sort, it’s even been proved in a public court.

Oi! You biscuit.

Jaffa’s a cake, it’s written on the box for Jaffa’s sake. Got it?

McVities Jaffa Cakes, it’s a cake. You Biscuit.