Pinterest’s Festive Season Edit Brings Precision to Shopping

Pinterest is taking the guesswork out of shopping for festive season gifts. Drawing on our treasure trove of user search and trend data, we’ve developed the ultimate Festive Season Edit: hundreds of expert-curated gift guides across 17 categories, including fashion, home, food, beauty, travel, parenting and technology.

These aren’t subjective suggestions. These are gift ideas chosen by celebrities in the know and Pinterest experts who have analysed our unique search data, save data, shopping and click data to understand exactly what the people in your life want for the festive season. Examples include:

• 'Not another tie: Unexpected gifts for him' as searches for 'budget friendly gifts for boyfriend' are up a remarkable +2600%. Uncover gifts they’ll actually appreciate, based on trending searches like 'coastal cowboy hat' (+90%), 'first aid kit box' (+190%), 'men’s toiletry bag essentials' (+165%), and 'passport holder' (+40%).5
  
• 'Wallet-friendly finds' is inspired by trending searches for delightful surprises like 'funky mug' (+330%), 'spiral candle' (+180%), and 'Korean chopsticks' (+80%) - proving that thoughtful, special gifts don’t have to break the bank.
  
• 'A+ crafty gifts for teachers' with searches for 'gift hamper for teacher' up +830%.
  
• ​'Pampering skincare gifts' is packed with thoughtful finds as searches for 'spa kit gift' rise 140% making it easy to show friends and family you care.
  
• 'Gifts for the chronically caffeinated' includes trending picks for coffee lovers as searches for items like 'coffee carrier gift' climb 300%.

By clicking on these or any of hundreds of gift-getting archetypes, you’ll be directed to a thoughtfully curated shoppable board of festive presents that users are loving on Pinterest. In addition to our own experts, we’ve partnered with celebrities who have curated festive boards based on their earned knowledge of spot-on gift choices.

• Pamela Anderson’s 'Holiday on the Farm'
  
• Zara Larsson’s 'Gifts for the Online Girlie'
  
• Rare Beauty by Selena Gomez’s 'Cosy Gifts'
  
• Taylor Nation’s 'Gifts for Swifties'
  
• The Jonas Brothers’ 'Dad gifts he'll actually use.'
  

“The festive season, for me, is about coming together - finding beauty in the small details and the joy of creating something thoughtful. I love wandering through Pinterest… gathering ideas, dreaming up possibilities, and sharing them with the people I love. This season, I’m curating a board that celebrates mindful beauty, meaningful giving, and the art of making every gathering matter. I hope it inspires others to do the same.” said Pamela Anderson.

“Searching on Pinterest is my favourite way to feel inspired. It encourages me to be more creative - whether it's to style my home, recreate an image for content in my own way, or pull together a really great outfit. I hope my Pinterest board sparks some ideas to help everyone celebrate their own vibe this festive season, and inspires them to find gifts that feel unique and personal!” said Zara Larsson.

In addition to this data-backed approach to festive wonder, Pinterest has created the most comprehensive Festive Edit on the market. Features include:

• ​An interactive gifting quiz: If you don’t know where to start, our quiz makes your Pinterest experience as fun as it is precise, while helping you find the perfect gift.
  
• Exclusive deal boards and special promotions: For those who are budget conscious or looking for deals, we have timely, festive-themed offers that will make inspired gifting easier - and more affordable than ever.
  

Gift guides from your favourite merchants like Revolve, Harrods, and many more.