Corona Cuts Through Holiday Noise With 'Chill Your Feed' Campaign

During a season overloaded with deals, tips, and endless to-dos online, Corona has cut through the holiday blitz with a refreshingly simple idea: 'give yourself - and your social feed - a break'. Inspired by the brand’s 'This Is Living' ethos, the campaign reminds consumers to pause, exhale, and reconnect with the outdoors through calming, nature-inspired content.

A big part of the campaign’s power comes from its timeliness, addressing the universal feeling of holiday overload. To counter the peak doom-scrolling blues, 'Chill Your Feed' uses a refreshingly simple, sun-washed aesthetic to ease the scroll during a busy occasion across multiple touchpoints.

The campaign rolled out across a range of digital and audio touchpoints, including:

Interactive Instagram Elements: Hero videos, carousel posts, and outdoor-inspired ad formats designed to inspire mindfulness

Audio Extensions Across Spotify and Podcasts: Relaxing sounds and soothing words bring the campaign to life beyond social media.