Pinterest Names New Europe and UK Leadership

Pinterest has appointed two key leadership updates in Europe. Beth Horn has been named VP of Southern Europe, UK and Ireland (SEUKI), responsible for the UK, Ireland, France, Italy, and Spain and Caroline Orange-Northey takes up the post of UK and Ireland managing director.

Europe presents a tremendous growth opportunity for Pinterest. European revenue has surged 41% and international users now represent 83% of Pinterest’s global user base (Q3 earnings 2025). Beth and Caroline’s promotions further strengthen a global leadership team that is over 50% female and reinforces Pinterest’s commitment to international expansion.

Beth steps up from her previous position as UK managing director and will now oversee five markets. Caroline, formerly UK director of retail will now lead the UK business. During their time with Pinterest they have worked with many high profile brands including John Lewis, DFS and ASOS. Beth and Caroline will be based in London and report to Cecile van Steenberge, VP of international.

Cecile van Steenberge, VP of international said, “As we double down on our international efforts, I’m looking forward to Beth and Caroline leveraging their extensive experience to drive our strategy across many key markets. They help to elevate our business and reinforce Pinterest’s position as a leading visual search and shoppable inspiration platform. We are looking forward to continuing to enable millions of users internationally to discover inspiration that they can turn into action.”

Beth Horn, VP of Southern Europe, UK and Ireland commented, “It’s an exciting time to be part of the international team at Pinterest as we continue to grow our business. It’s a privilege to take on a broader leadership role and work with more brands across Southern Europe, UK and Ireland. I’m looking forward to continuing to enable millions of users to create the life they love.”

Together, Beth and Caroline bring decades of expertise and leadership. Prior to joining Pinterest, Beth previously held director-level roles at Spotify and Meta, where she spent 12 years leading relationships with retail and ecommerce brands. Caroline joined Pinterest after nine years on the UK leadership team at Amazon, where she oversaw verticals including fashion, home, and luxury.