PepsiCo, Isle of Any and Love Song Added to Little Black Book’s Super Bowl LX Jury

The latest wave of industry leaders have been added to Little Black Book’s inaugural Super Bowl jury, including PepsiCo’s Chris Bellinger, Isle of Any’s Laurie Howell and Toby Treyer-Evans, and Love Song’s Kelly Bayett.

Supported by JSM Music, the jury – composed of brand, creative and production leaders from across the US – will decide which brands are the real winners of this year’s big game.

Adding to the 60 jurors announced in the first, second and third waves are Terri & Sandy’s Amy Ferguson, Zulu Alpha Kilo’s Tim Gordon and VML’s Susan Golkin.

They’re joined by Biscuit’s Shawn Lacy, m ss ng p eces’ Kate Oppenheim and Final Cut’s Sarah Roebuck, as Little Black Book asks the US advertising community to rate all of the national TV ads and supporting content released around Super Bowl LX.

The full fourth wave of jurors includes:

• ​Sapna Ahluwalia, executive creative director, BBH USA
  
• ​Craig Allen, founder and chief creative officer, Callen
  
• ​Kelly Bayett, managing partner, Love Song
  
• ​Chris Bellinger, chief creative officer, D3 (PepsiCo)
  
• ​Sinan Dagli, executive creative director and partner, BSSP
  
• ​Amy Ferguson, chief creative officer, Terri & Sandy
  
• ​Susan Golkin, executive creative director, VML
  
• ​Tim Gordon, chief creative officer and partner, Zulu Alpha Kilo NY
  
• ​Laurie Howell, founder and chief creative officer, Isle of Any
  
• ​CL Kumpata, managing partner, EXILE
  
• ​Shawn Lacy, founding partner, Biscuit
  
• ​Ryan Lehr, co-chief creative officer, Deutsch
  
• ​Warren Marenco Chase, VP, managing director, Copper Giants
  
• ​Nick Morrissey, partner and executive creative director, Mirimar
  
• ​Kate Oppenheim, managing partner, m ss ng p eces
  
• ​Sarah Roebuck, managing director and executive producer, Final Cut NY
  
• ​Toby Treyer-Evans, founder and chief creative officer, Isle of Any
  
• ​Matt Woodhams-Roberts, chief creative officer, Special US
  

Every campaign featured on Little Black Book will automatically be included in the competition, with those that first air, broadcast or launch all the way through to February 9th in with a chance of winning.

Unveiled in December, Little Black Book’s partnership with JSM Music will see all of the Super Bowl 2026 coverage on the platform supported by the world leading music production and sound house, including shareable collections and reels of all of the work, in-depth coverage as ads break, as well as a reel of the highest scoring work as scored by the jury. All of the content will be free to view on Little Black Book for readers both in the US and globally, with all ads and campaigns also being included for consideration in LBB’s creative excellence initiative The Monthly Cut.