Nike's World Cup Collab Series Heads to the Netherlands with Patta

After the launch of its campaign with Palace, Nike has continued its World Cup collaborations to partner with federations, collaborators and social and community Impact partners to unveil its X2 capsule collections, each one expressing national pride through style, cultural references and a distinctly local point of view. Sitting at the intersection of football, culture and creative expression, the X2 collections are shaped by each federation and reinterpreted through the lens of designers, artists and the communities that live the game every day. For this special collaboration, Patta joins Nike to bring its deep connection to football culture to life, reflecting the communities across the Netherlands that continue to shape the future of the game.

Patta’s contribution offers a distinctly Dutch perspective, interpreting national pride through their signature blend of heritage, music, subculture, family, and the next generation. The result is a football and lifestyle collection that captures the spirit of the Netherlands through Patta’s cultural lens.

The campaign expands the world of the collection through Patta’s friends, family, communities and football heroes of yesterday and tomorrow. Featuring an energetic Surinamese brass band scanning the rhythm of each transition, the mood oscillates between dark and moody and light and upbeat, creating a visually compelling contrast that reinforces the overall theme of the campaign.

The film opens with a striking shot of Virgil van Dijk draped in the Dutch flag, setting the tone for the recurrent reference to Surinamese-Dutch heritage. A connection that also runs through Patta’s own history: Suriname is the country of founders Edson Sabajo and Guillaume Schmidt. Edgar Davids, a long time friend of Patta with his own Surinamese Dutch heritage, brings another generational layer to the film. Luciano Valente represents the new generation, reflecting Patta’s key belief that the youth is the truth. The film closes with a young local keepie-uppie record holder, whose control and skills are impeccable for his age, a metaphor for what the future holds. Directed by Paul Geusebroek and Vincent van de Waal. Produced by 100%, a film and photography production company based in Amsterdam.

The collection centres on seven key pieces: a football pre-match jersey featuring the logo and celebrating one of the key Nike community partners, Favela Street - founded by street football legend Roxane Hehakaija Perremuto - a jersey, an Anthem jacket, a black Nike Tech Fleece hoodie, a black Nike Tech Fleece pant, orange and white socks, and a Patta-designed Cryoshot. At the centre of the collection is orange, used not only as the defining colour of Dutch football, but as a vehicle for attitude, confidence and cultural memory. The embroidery work across the Nike Tech Fleece is a first of its kind.

The collection draws from the symbolism of different heritages representing, reflecting unity, resilience, ancestry and the coming together of many backgrounds into one collective identity. By incorporating the necklace pattern into the pre-match jersey and anthem jacket, mixed with Dutch iconography, the collection celebrates the communities that redefine Dutch football and reinforces the fact that strength is found in diversity. The design is not simply decorative; it carries meaning. The Surinamese Ala Kondre necklace for example is traditionally worn as a symbol of protection, identity and belonging.

For Patta, X2 marks a significant first: the opportunity to tell a story around the Dutch national team from its own point of view. Across its long-standing partnership with Nike, Patta has built a language rooted in storytelling, community and cultural exchange. The result is not a single, fixed image of national pride, but a layered and multidimensional expression of what being Dutch is and can be.

“The storytelling is based on a reinterpretation of Dutch culture. The Surinamese brass band could be seen and heard as the Patta drums of joy going into battle,” shared Patta’s creative director Vincent van de Waal.