PROPER and Alexis Stone Step into Wellness with Crunch Corntour Face Wrap

To celebrate the launch of its new Crunch Corn Collection, PROPER has released the Crunch Corntour Face Wrap: a tongue-in-cheek take on a beauty-meets-snacking innovation that transforms your crunch ritual into the ultimate act of self-care.

In an age where wellness routines have become full-time jobs, from 10-step skincare regimes to LED masks and now shapewear for your face - PROPER offers a reminder: sometimes, self-care can be as simple (and satisfying) as a really good snack.

The Crunch Corntour Face Wrap has been expertly designed to complement PROPER’s latest snack collection: Crunch Corn, a new range that’s big on flavour and feel-good ingredients. Made from regeneratively farmed corn, high in fibre and 100% vegan, the collection debuts in four bold flavours: Sea Salt, Crispy Chilli Oil, Barbecue, and Maple Bacon.

Like the very best shapewear (but for snacking), the Crunch Corntour Face Wrap has been precisely engineered to lift, support, and align the jaw - sculpting your snack session to perfection. Crafted from Signature Savoury Sculpting Fabric and woven with Kernel Yarns, it delivers targeted Crunch Compression for optimal crunching and maximum flavour flow.

Fronting the campaign is none other than makeup and SFX artist Alexis Stone, renowned for attention grabbing, hyper realistic celebrity transformations that blur the lines between fashion, art and performance. Known for bringing playfulness to the often serious world of fashion, Stone is the perfect creative collaborator to help PROPER bring a parody take to the world of wellness.

Transforming into one of the most recognisable faces in the world of wellness and beauty, Stone lends their creative touch to the launch of the Crunch Corntour Face Wrap, with a take on self-care that swaps rigid routines for something more joyful. It’s a subversive statement that perfectly captures the spirit of PROPER’s creative platform: Practice PROPER Snacking.

“Fashion and beauty have always been part of PROPER’s DNA - from our illustrated packs to how we show up in culture,” says Becky Ackers, creative director at PROPER. “We love working with artists who embody the irreverent creativity of our Practice PROPER Snacking platform. Alexis toes the line between beauty and parody - which is an art form in itself. That’s exactly the bold, playful energy that defines PROPER.”

With Practice PROPER Snacking, the brand continues to reimagine self-care through a more playful, irreverent lens, bringing a welcome dose of lightness and humour to the wellness conversation.