Ogilvy Ecuador and Corporación Favorita Forge Key Alliance

Ogilvy Ecuador has been selected by Corporación Favorita, Ecuador's renowned retail industry conglomerate, marking a strategic milestone for the network's Andean operation.

Ogilvy Ecuador will take full leadership of the communications strategy with a focus on creativity, digital, CRM, influencers, and production - ensuring that every consumer touchpoint is meaningful - across a large part of the brand ecosystem that includes Supermaxi, Megamaxi, AKI, Titan, Juguetón, Moblart, and Dollar Store.

​Fabio Quiroga, CEO of Ogilvy Andina, stated, "We are thrilled to keep growing in the Andean region and, in this case, to continue strengthening our positioning in Ecuador. We have solid expertise in retail, and it is an honor that Corporación Favorita trusts in our capabilities. At Ogilvy, we are true strategic partners - we immerse ourselves in our clients' business challenges and deliver solutions through our results-driven innovation model. We stand out to create relevant experiences and build genuine connections between consumers and brands throughout the entire journey. Today we can say that Ogilvy Andina is one of the largest retail management hubs in Latin America."

Jesús Azofeifa, CMO of Corporación Favorita, highlighted, "We are confident that we made the best decision in choosing Ogilvy as our partner to take our brands to the next level, given their expertise and knowledge of retail not only in Ecuador but across Latin America."

"For Ogilvy, winning Corporación Favorita's business is a significant validation of our value proposition and our long-term strategic vision. This milestone not only reinforces our leadership and versatility in working with brands across different sectors - including mass consumer goods, shopping centres, telecommunications, and laboratories - but also elevates our standing in the competitive Ecuadorian market. It is the direct result of the commitment and innovative capacity of every member of our exceptional team," said Sandra Valdés, GM of Ogilvy Peru and Ecuador.

Gabriela Herrera, marketing manager at Corporación Favorita, added, "We are confident that, with Ogilvy's creative credentials and business acumen, we will continue building brands that truly add value to Ecuadorians. We are a company that believes in long-term relationships, and that is something we want to extend to our new partner - a relationship that endures over time, delivering solid brand equity results and improving our business indicators."