New Commercial Arts Expands Creative Team
New Commercial Arts (NCA) has expanded its creative team with four new hires following a string of new business wins. Duo Adam Taylor-Smith and Steve Yeates join as senior creatives; with Rose Power and Niamh McBride joining as creatives.
Adam and Steve are former creatives at McCann London, where they worked on the viral star-studded Just Eats ads with Craig David and Christina Aguilera. They were also the brains behind ‘The Last Night Out’ for the Night TimeIndustries Association, driving mass public awareness to the rapid decline of UK nightclubs. Rose Power and Niamh McBride recently developed a new brand direction for Madam Tussauds, and have previously worked on campaigns for staple UK brands such as Moonpig and Primark.
The appointments come with NCA now working on recently retained accounts such as Financial Times, which launched its first campaign through the agency, ‘For the Why.’ The two teams will work across NCA’s roster of clients.
They will all work into executive creative directors, Dan Seager and Steve Hall.
Niamh McBride and Rose Power, creatives, NCA said, “A resurgence of the humour and craft we love make this an exciting time to be in advertising. We both worked with kids before leaping into this, so an energetic five-year-old agency with so much growing room feels right.”
Adam Taylor‑Smith and Steve Yeates, senior creatives, NCA said, “Opportunities at agencies this humble, compassionate but deadly ambitious don’t come around very often. Whilst continuing to do what they already do so well, NCA are looking to flex and evolve their commercial artistry. As we are. So we’re catching each other at an interesting time.”
Dan Seager and Steve Hall, ECDs, NCA said, “What better way to start 2026 than by adding four more culturally-sharp, witty and clever minds to our growing department. Adam, Steve, Rose and Niamh are firstly a joy to be around and secondly will bring new ideas and new thinking to NCA for our clients. We’ve got big plans for this year and this is just the start.”
