Andy Murray Serves Up Deadpan Christmas as Walker’s Shortbread Gets Festive Superstar Treatment

​New Commercial Arts has launched its Christmas iteration of a new creative platform for the premium Scottish shortbread brand, Walker’s Shortbread.

The family-owned company launched the new platform ‘A wee bit of Scotland that’s come a long way’ earlier in the year and are following its success with a festive version of the campaign – showcasing Walker’s range of Christmas shortbreads.

Once again featuring their brand ambassador, Andy Murray – this time in a bespoke shortbread inspired Christmas jumper. From one Scottish legend to another, celebrating the humble beginnings and rises to stardom for both Andy and the brand.

The campaign takes inspiration from the familiar world of high-end celebrity endorsements. Except, while Andy’s peers are advertising luxury watches and designer fragrances, Walker’s have enlisted the two-time Wimbledon champion to promote a product he can truly get behind – a premium shortbread.

Ian Heartfield, founder and chief creative officer, New Commercial Arts said, “Two icons of Scotland unite once more. This time to wish everyone a deliciously deadpan Merry Christmas."

The campaign has launched nationwide in OOH and Online, with TV and VOD to follow from 1st December. Media is being handled by WPP Media.