NetBet and Talon Deliver 'Single Leg Takedown' on Dublin's Streets

The creative concept played on the UFC-inspired tagline 'Single Leg Take Down' – a classic move where a fighter targets one leg, drives forward, and off-balances the opponent to gain control. Working with creative agency Krow, and media owner Collectiv Marketing, NetBet in collaboration with Talon turned that idea into reality with a bespoke build at a mural site. The billboard gave off the illusion that it was ripped down on one side, transforming a static site into a disruptive OOH moment.

This is what makes OOH the ultimate creative playground. When brands lean into concept and bring it to life on the streets, it stops being advertising and becomes an experience. To amplify reach, it was backed by a programmatic OOH campaign, serving UFC creative and fight-night taglines across screens in pubs that over-index with sports fans.

Alex George at NetBet said, “We wanted to bring the energy of UFC to the streets in a way that fans couldn’t miss. Out of Home gave us the perfect canvas to amplify our sponsorship in a way that demanded attention far beyond fight night."