Mostaza and Rappi Bring Back Your 2022 World Cup “Lucky Meals” at Half Price

Do you remember exactly what you ordered every single time Argentina won a match during the last World Cup? Mostaza and Rappi do.

With anticipation building for the upcoming Argentina vs. Austria clash, the two giant brands joined forces with Ogilvy Argentina to drop the smartest push notification of the tournament. The campaign tapped into Argentina's deep-rooted football superstitions, inviting thousands of fans to honour their sacred “combo cábala” (lucky combo) by reordering their exact Mostaza meal from the historic 2022 World Cup—this time, with a mouth-watering 50% discount.

“In Argentina, match-day rituals are sacred; you don't question them, you respect them. That’s the passion we wanted to ignite with this campaign," said Malu Donaire, CCO of Ogilvy Argentina. "The real magic was behind the scenes: a creative and technological feat of digging through years of historical data to make sure no fan's superstition was left behind. Partnering with two brands of this caliber allowed us to execute at lightning speed.”

Carola Garibaldi, marketing director at Mostaza: “there's a hunger for the fourth star, and at Mostaza, we're going all in with this mega-promo. We conducted a very precise data analysis with Rappi to identify and send personalised notifications to consumers in 2022. Some brands remind you what you ate last match, but only a brand with Argentine DNA could analyse data from four years ago and connect with this sentiment in this way.”

With this campaign, Mostaza, Rappi, and Ogilvy Argentina proved to be the ultimate team players, safeguarding a sacred ritual that unites millions of passionate Argentines.