'Top Gun: Maverick' Director Joseph Kosinski Helms Michelob ULTRA's Super Bowl Teaser

​Michelob ULTRA's Big Game ad teaser bridges two of the most significant moments on the sporting calendar - the Super Bowl and the Olympic Winter Games - as part of its ongoing celebration of Team USA.

The film, titled 'The Jump', sees a novice skier named Greg accelerate down a snowy slope. Watching on are Olympic gold medallist Chloe Kim and Olympian and Stanley Cup champion T.J. Oshie. They marvel before Chloe remarks, “there’s only one man who could’ve taught him that”, pointing to an unseen fourth character.

The film was directed by Joseph Kosinski, known for his work on 'Top Gun: Maverick', 'F1' and other action movies, and created by Wieden+Kennedy New York.

As part of Anheuser-Busch’s wider Super Bowl advertising presence, this Michelob ULTRA campaign sits alongside other flagship brands, Budweiser and Bud Light, reinforcing the company's continued investment in the Big Game as a marketing platform.

For Michelob ULTRA specifically, Super Bowl appearances in recent years have leaned into sport culture and humour – most notably its 2025 spot featuring Willem Dafoe and Catherine O’Hara in a pickleball-themed scenario.

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