Delta Air Lines Spotlights Highs, Lows and Lift-Offs of the Olympic Journey

Delta Air Lines believes every journey has the power to change you. In partnership with Team USA and Wieden+Kennedy New York, Delta brings that belief to life and shows how the Olympic and Paralympic Journey begins far before the starting gun.

This new campaign consists of three spots and supporting social assets. Directed by Sam Brown - known for his work with Adele and brands like Apple and Meta - and shot by cinematographer Autumn Durald, the campaign captures the highs and lows of the journey that every Olympian and Paralympian takes as they make their way to Milano Cortina.

Making its TV premiere during the Olympic Opening Ceremonies, 'Altitude' considers why Olympic and Paralympic athletes choose to train at high altitudes.

'Commit to Fly' focuses on the significance of checking in for the flight to Milano Cortina, a moment confirming the monumental journey has begun.

'What We Carry' shows the intangible experiences and support Team USA brings to the games. The spot was filmed from left to right using a conveyor belt motion to highlight that their cargo is more than luggage.

As part of Delta’s national NBC partnership, the campaign will air across NBCU broadcast, cable networks, and streaming platforms, with additional localised amplification. Social assets for the campaign will include Team USA athletes, including Maia and Alex Shibutani ('The Shib Sibs'), Andrew Kurka, Bea Kim, Declan Farmer, Malik Jones, Erin Jackson, Kate Delson, and Justin Schoenefeld.

“The work had Olympic-level stakes, but we set out from the beginning to show stories that would resonate with what we all feel when we take a flight. At every stage of the process, even while shooting the most epic scenes of athletes flying through the air, we had those human elements in mind - The experiences that push us to grow, and the literal and metaphorical things we bring with us on every trip. We did deep dives into the stories of each athlete and their Olympic or Paralympic event to make their performances as genuine as possible.” said Jessica Sugerman, art director at Wieden+Kennedy New York.