Merkle Partners with Airship

​Merkle, dentsu's leading customer experience transformation consultancy, has revealed a new collaborative offering with Airship and Agentforce Marketing, creating a solution for more connected mobile customer loyalty experiences. Now, brand marketers and product managers who are leveraging Salesforce for loyalty management can tap into Airship to help turn customers’ mobile signals into action, loyalty and value, faster.

The new mobile-first loyalty framework brings the best of each platform together:

• Agentforce Marketing’s Loyalty Management provides the scalable foundation for earning and redeeming loyalty across every touchpoint.
• Airship powers the mobile-first customer experience, delivering personalised, real-time interactions across messaging and app and web experiences that accelerate loyalty.
• Merkle connects the strategy, data, and orchestration, designing and activating mobile-first customer journeys that help turn loyalty into a living, responsive system.

“A mobile-first loyalty approach has become an imperative for marketers looking to create signal-based experiences amongst modern consumers who are constantly on the move,” said David Novak, global head of CRM, Merkle. “Salesforce Loyalty Management offers premiere customer engagement across platforms, and now with the mobile expertise and connectivity of Airship, our clients can bring that power to mobile and create real-time value exchange in the palm of their customers’ hands. By bringing these two exceptional providers together with Merkle’s leading data and identity spine, and clients’ first-party data, we can help unlock more relevant and engaging mobile loyalty opportunities than ever before.”

With the new integration, Merkle can design and execute mobile-centred loyalty programmes for clients that are optimised for app, web, wallet, push, RCS and in-store experience from the start. The partnership enables faster time-to-market through Salesforce-aligned journeys, Airship’s unified wallet, cross-channel messaging and experiences including a real-time, bidirectional integration with Agentforce Marketing and signal-based campaign templates.

"Today’s customers expect loyalty programmes that offer personalised convenience, save them money and provide experiences that help them feel more connected to the brand, so being always-on and at-the-ready in their palm, pocket or purse is critical — and no one does this better than Airship,” said Brett Caine, CEO Airship. “By combining Merkle’s expertise in customer strategy, Salesforce’s connected data and loyalty capabilities, and Airship’s proven mobile expertise, we’re redefining the value loyalty programmes deliver to brands and their customers alike. Together, we’re empowering brands to deliver personalised, real-time experiences that build lasting relationships and drive measurable growth."

To learn more about Merkle’s promotions and loyalty capabilities, click here.