iProspect Named Performance Media Agency of Record for BJ’s Wholesale Club

Global media agency iProspect has been named performance media agency of record (AOR) for BJ's Wholesale Club. The dentsu agency will handle performance media for the brand.

The new business marks an expansion of BJ’s relationship with dentsu’s customer experience arm, Merkle. Building on BJ’s current integration of dentsu’s data, technology and identity suite, the addition of performance media led by iProspect will enable more holistic customer experience management.

"We’re thrilled to expand our relationship with BJ’s Wholesale Club,” said Liz Rutgersson, CEO of iProspect North America. “By taking a unified approach to media planning, together we’ll engage audiences and deliver measurable outcomes through a connected flywheel that powers growth across their business.”

iProspect officially began work on the business on October 1st.

This news follows other notable wins including Hy-Vee, eBay, Principal Financial Group, and Mead Johnson. The agency also jumped from #16 to #2 in their Comvergence ranking for new business in 2024. iProspect is known for their performance heritage and full funnel expertise, accelerating future-ready brands through relevant customer experiences.