

Lifelong Crush (LLC) is kicking the year off with a bolstered senior leadership team with new creative and client service hires as the agency continues its rapid growth.
James Ansley joins the agency as creative director. A senior creative leader and copywriter, James has spent the past three years freelancing across a range of brands following a decade at Grey Canada, where he helped lead the agency to recognition as ADCC Agency of the Year. His broad experience spans PepsiCo, Chrysler/Stellantis, Nissan, Visa, RBC, HSBC, Pizza Hut, TSN, and Special Olympics. His work has been internationally recognised at Cannes, D&AD, and The One Show.
Kevin Sato also joins Lifelong Crush as creative director. Most recently at Zulu Alpha Kilo, Kevin has led innovative work including Bell’s first new brand platform in 17 years, Connection is Everything, HomeEquity Bank’s Catch the Scam, and globally recognised campaigns for Pizza Pizza, Consonant Skincare and The AGO.
Rounding out the expansion on the client service side, Devin Ste. Marie has been appointed account director. Previously at Ogilvy, Devin brings deep agency experience and a reputation for being a strong client partner having worked on award-winning campaigns including TD’s Unseeable Billboard and Fractional Window Shopping.
Together these senior hires underscore Lifelong Crush’s commitment to creative excellence and client leadership as the agency continues to scale.