Leland Appoints Toby Williams to Managing Director

Independent music supervision agency Leland appoints Toby Williams to managing director.

Toby, who joined Leland in 2012, has played a central role in building the agency’s reputation for imaginative and meticulous music supervision across advertising, film and branded entertainment. Over the past decade, he has overseen standout work for global brands and leading agencies, while helping to cement Leland’s reputation as the UK’s most respected voices in the field. As MD, Toby will steer the company’s strategic growth and continue to shape its creative output alongside founder Abi Leland.

Toby Williams said, “I am truly honoured to step into this role at such an important moment for Leland. The appetite for bold, imaginative music supervision built on genuine collaboration between artists, filmmakers and brands has never been stronger, and our mission remains simple: to elevate ideas, champion talent, and create work that resonates deeply. I can’t wait to help lead Leland into its next phase.”

​Abi Leland added, “The industry is facing challenges, but Toby’s determination, passion for craft and commitment to exceptional work are exactly what’s needed. His leadership style balances creative ambition with care for clients, collaborators and our team. I’m excited for the next chapter under his guidance.”