Lansinoh Selects A&G to Help Reimagine Its Brand for Today’s Families

Lansinoh, the global maternal health and baby care brand, has awarded integrated PR and advertising agency Allen & Gerritsen (A&G) its PR and creator relations account. This new partnership will bring Lansinoh’s message of support to a broader audience, reiterating the strength of connection between mom and baby.

This new relationship follows a competitive formal agency search conducted earlier this year, during which Lansinoh sought a partner that could help the brand build on its strong reputation in breastfeeding support and extend its influence across postpartum care, early parenting, and product innovation. A&G will handle earned media, thought leadership, creator relations, awards strategy, and issues management.

“There’s something incredibly special about Lansinoh’s brand purpose — it’s grounded in love, honesty, and care,” said Eva Wasko, A&G SVP of PR. “For more than 40 years, they’ve been helping new parents through some of their most vulnerable and transformative moments. As their world evolves, our job is to help Lansinoh evolve with it — meeting new parents where they are, and showing up in ways that feel real, relevant, and empowering.”

A&G’s first work with Lansinoh will help support a significant new product launch while also laying the foundation for long-term brand storytelling, thought leadership, and deeper engagement with creators. The campaign is rooted in a simple but powerful belief: that when you become a mom, life shifts from “me” to “we.” The needs of a mother and her child become synonymous. 

“This is an exciting new chapter for the Lansinoh brand, and we needed to bring on the right partner to lead our earned and creator efforts,” said Julie Kelly, president, North America at Lansinoh. “A&G impressed us with their creativity and trend-forward experience delivering strategic big ideas that don’t sit solely in one lane of work; they think through an integrated lens that delivers impact far beyond any individual marketing tactic.”

With distribution in more than 60 countries, Lansinoh is committed to creating a world where every parent feels supported and connected. Every product reflects a simple mission: to ensure no mom feels alone on her journey. Lansinoh’s team selected A&G to help convey this message because of the agency’s ability to connect strategic insights with big ideas, and blend traditional media savvy with forward-thinking creator strategy.