Land O’Frost Selects MissionOne Media as Media Agency of Record
Land O’Frost, one of the nation’s top-selling pre-sliced deli meat brands and a leading producer of specialty meats based in Munster, Indiana, has named MissionOne Media, the media brand of BarkleyOKRP, its new media agency of record following a competitive review. MissionOne Media was selected for its data-driven approach to connecting with busy, value-conscious families, helping the brand deepen emotional connection and drive growth in a highly competitive category.
“As a family-owned company, we’ve always focused on making mealtime easier and more enjoyable for busy families,” said Saverio Spontella, chief commercial officer at Land O’Frost. “Partnering with MissionOne Media allows us to take that legacy forward in new ways, connecting with consumers through smarter media, stronger insights, and more meaningful creativity.”
Under the new partnership, MissionOne Media will oversee media planning, buying, analytics and reporting, and influencer implementation. The agency will collaborate closely with Land O’Frost’s creative agency of record, Merge, to deliver an integrated strategy across channels.
Land O’Frost’s media spend will be focused largely on digital channels including online video, social, influencer, retail media, and more.
“Land O’Frost has been a staple in family kitchens for generations, and now it’s ready to meet a new generation of families where they are,” said Sean Corcoran, president of MissionOne Media. “MissionOne Media was built for exactly this kind of opportunity: to pair technology with creativity, transparency with performance, and help brands like Land O’Frost grow with clarity and purpose.”
The appointment marks another major win for MissionOne Media, which launched earlier this year as BarkleyOKRP’s modern media offering. The addition of Land O’Frost strengthens its growing CPG portfolio, which includes brands such as Ruiz Foods, National Pork Board, and Dairy Farmers of America.
New media efforts are expected to launch in early 2026.
