BarkleyOKRP Names Laurel Boyd EVP, Creative Media

​BarkleyOKRP has welcomed Laurel Boyd as its first executive vice president, creative media. Laurel brings a rare creative-first approach to media leadership and will play a central role in advancing BarkleyOKRP’s integrated creative, media, and strategy model.

In this newly created role, Laurel will work across BarkleyOKRP and MissionOne Media, the agency’s media arm, to help ideas come to life through creative media thinking from the start. Rather than treating media as a distribution layer, Laurel will partner with creative and strategy teams to design custom media canvases—often involving emerging platforms, nontraditional partnerships, and first-to-market executions—that extend the core idea and increase cultural impact. Her approach emphasises inventing new ways for brands to show up in the world, rather than defaulting to standard media playbooks.

Based in Boston, Laurel will work closely out of BarkleyOKRP’s brand-new New York City office, focusing on strengthening creative-media collaboration across client work and new business, while also helping cultivate a culture of creative thinking within the media discipline at every level.

“Laurel has zero interest in playing it safe, and that’s what makes her dangerous in the best way,” said Brad Jones, chief creative officer at BarkleyOKRP. “She challenges the idea that media is just where work goes after it’s made; she believes it’s part of the idea itself. That kind of thinking raises the bar for everyone, and it’s exactly the kind of pressure we want inside BarkleyOKRP.”

“This role reflects what makes MissionOne Media different,” said Sean Corcoran, president of MissionOne Media. “Our media teams sit alongside creatives and strategists, contributing to the idea—not just executing it. Laurel strengthens that creative approach to media across our work.”

Laurel joins BarkleyOKRP from Mediahub, where she served as chief creative media officer and led award-winning, media-led work for brands including Netflix, Chipotle, Pinterest, Ulta Beauty, New Balance, and Scotts Miracle-Gro. She is widely recognised for spearheading first-to-market activations that redefined the role media can play in driving creativity and culture. Laurel was named Ad Age Media Planner of the Year and previously recognised as part of Adweek’s Creative 100.

“I’ve spent my career trying to bring media out of the background and into the idea itself,” said Laurel. “What pulled me to BarkleyOKRP is how unapologetically creative it is: media, creative, and strategy aren’t treated as separate steps, they’re part of the same conversation from day one. That creates braver work, better collaboration, and ultimately stronger outcomes for brands.”