Absurd Indian Ad Literally Carves Out Space for Challenger Soda Brand

​Indian beverage brand, Lahori Zeera, has teamed up once more with independent agency, Enormous, and production company, Early Man Film, for the next iteration of its popular ‘Har Koi Peera Lahori Zeera’ (‘Everyone’s drinking Lahori Zeera’) campaign.

The initial film – the challenger brand’s first above-the-line campaign which racked up 10 million YouTube views – imagined a nation addicted to the drink to exaggerated extremes. Criminal on the run? Drinking Lahori Zeera. The cops chasing him down? Drinking Lahori Zeera. 

Above: 'Har Koi Peera Lahori Zeera'

The sequel, ‘Har Koi Peera Lahori Zeera 2.0’, builds on the concept with an equally absurd film set to the same cheeky track. This time, however, it makes the bold decision not to feature the product upfront. Intrigue is built instead, as characters calmly yet violently destroy their cars, helmets, roofs, umbrellas, and more, with all types of weapon. After a pause to admire their finished work and resume using their battered item, the audience is treated to the ridiculous reveal: the bottoms of Lahori Zeera bottles poking through the newly created, perfectly sized gaps.

​Above: 'Har Koi Peera Lahori Zeera 2.0'​​