Lady Gaga Takes on a Neighbourly Classic for Rocket and Red Fin’s Super Bowl Teaser

Lady Gaga is the star of Rocket and Redfin’s Super Bowl teaser, a black and white behind the scenes look into the star’s reimagined performance of ‘Won’t You Be My Neighbor?’, the widely loved theme song from ‘Mister Rogers’ Neighborhood’. 

Created by MIRIMAR and directed by Walter Thompson-Hernández through REVERIE Content, the spot marks Redfin’s first appearance in the Big Game in the company’s 20 year history, following its acquisition by Rocket Companies in July 2025.

In a step away from the fast-paced, frenetic energy of many Big Game teasers, the film, which stretches over three minutes in length, documents the 14 time Grammy Award winner as she lends her distinctive voice to the song during a recording session at Shangri-La Studios. 

Introducing a campaign centred on home, community and connection, Lady Gaga’s reputation for celebrating individuality, championing kindness and creating space for people to feel seen directly mirrors the qualities exemplified by Fred Rogers. In the teaser, the singer-songwriter openly talks about her connection to the song, as she reminisces on her childhood and sets about reworking elements of the music to suit her voice. 

“Mr. Rogers was for generations a heartfelt presence for children and families all over the world,” said Lady Gaga. “I was honoured to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic ‘Won’t You Be My Neighbor?’ for Rocket’s Super Bowl spot. I hope you sincerely enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice.”

The campaign is led by a 60-second commercial that will debut during the Super Bowl. Told through a poignant human story and elevated by music as a shared emotional language, the work invites reflection on how people show up for one another where they live and the transformative power of being a caring neighbour. 

“This campaign was created with a deep sense of purpose and a belief in what brings people together,” said Jonathan Mildenhall, chief marketing officer at Rocket Companies. “America is at its best when we are neighbourly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible.”

“We are always building genuine cultural significance into our work at MIRIMAR," adds John McKelvey, co-founder and CCO at MIRIMAR. "This Super Bowl campaign is both timeless and timely. Mr. Rogers’ message of kindness and neighbourliness couldn’t be more relevant — or needed — in America today. A reminder that home is each other, and our neighbourhoods are only as strong as our relationships with our neighbours.

“Trust in our neighbours is at an all time low in America. But most of us want connection. Rocket and Redfin are bringing back Mr. Rogers at a poignant time when a simple neighborly gesture can feel like a radical act. Kindness is the simple answer and this campaign is a timely reminder that we all crave neighbourliness"

No stranger to bringing deeply human stories to the Super Bowl, last year, Rocket’s ‘Own the Dream’ lived on beyond the television screen. While viewers at home watched the ad, fans inside Caesars Superdome took part in an in-stadium rendition of John Denver’s anthemic ‘Take Me Home, Country Roads’. After the spot finished, the broadcast cut back to the stadium and the song continued seamlessly, transforming a 60-second ad into a shared, live experience. The integration created a moment of unity, going on to earn a Cannes Gold Lion in 2025, and helped to propel the song back to the top of the Billboard charts. 

This year’s campaign aims to build on that emotional foundation, evolving from the journey home to a place arrived at together. Bringing Redfin to the Super Bowl stage for the first time, Rocket’s story expands from a single home to an entire neighbourhood.

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