LS Productions on Pioneering a Smarter, More Human Approach to Global Production

At LS Productions, people have always come before process. For nearly two decades, the company has carved out a reputation not just for high-calibre work across commercials, fashion, film, and TV, but for a culture rooted in trust, collaboration, and a pioneering spirit. Every project, every client, every hire has been guided by a simple ethos: build a community where talent can thrive, ideas can flourish, and the hard work of production is valued as much as the final product.

And that ethos is now being reinforced with the addition of two key figures. Kojo Abban joins as executive producer, bringing his warm personality, emotional intelligence, and a global network of connections to extend the LS community beyond its London hub. Paul Reynolds steps in as strategic growth & brand advisor, adding decades of strategic insight from scaling creative businesses globally and balancing entrepreneurial energy with long-term growth.

“Now feels like the right moment because LS is at a pivotal stage,” says Paul. “They’ve built serious global scale and operational strength, but there is a hunger to push even further. That’s when experience from outside the business can really make a difference.” With over 25 years spent growing companies across advertising, production, and brand development -- largely through the lens of music and sound -- Paul is focused on sharpening LS’s positioning and opening up new opportunities. “It’s about amplifying what already makes LS distinctive,” he adds, “and making sure their next wave of growth is every bit as ambitious and creative as the work they put on screen.”

Kojo sees his London role as a natural extension of LS’s global-local ethos. “My excitement for building LS's London hub is rooted in a few key areas that are defining the modern advertising landscape,” he explains. “It isn’t just about a physical location; it’s about cultivating a decentralised, fluid network that allows us to be agile and responsive to clients’ needs. The industry is moving away from a ‘one size fits all’ approach – clients want specialised expertise without the overhead of a massive, fixed team. This is about creating a true global-local dynamic, where no job is too big or too small, and knowledge flows seamlessly across our network to strengthen the whole.”

For CEO Marie Owen, their arrival represents a step change. “We’ve got our specialists, freelancers, core in-house team, and systems, and that platform is crucial,” she says. “But bringing in someone like Kojo was really about leadership. Producers need a good leader. Production is tough – there are lots of demands, lots of personalities. Kojo brings emotional intelligence and warmth, alongside years of experience. And Paul? He helps us pull back, prioritise, and grow strategically, without losing the values that define us.”

That combination of culture, community, and expertise is setting LS up to navigate an industry that is increasingly complex, fast-moving, and technology-driven. For Sarah Drummond, LS’s MD and EP, the balance is critical. “The production industry is at a key moment, balancing creative ambition with inevitable cost pressures and a landscape that includes AI,” she says. “At LS, we’re facing these challenges head-on by investing in both tech and people. Bringing in talent like Paul and Kojo isn't just about adding big names – it's about injecting high-level, future-proof expertise directly into our DNA. My focus as MD is simple: to make sure our operational engine is robust, agile, and world-class, allowing talent like Paul and Kojo to push the creative and strategic boundaries.”

That resilience is being bolstered by investment, too. Having recently secured backing from The British Business Bank, LS can continue working autonomously while outlining a clear roadmap for the future. “We’re still independent,” says Marie. “It’s still owned by me and my husband, and all our growth has come from reinvestment, penny by penny. That’s fine, but when you’re trying to grow, it can hold you back. That’s why we looked for investment. We’re not answering to anyone. The money is earmarked for growth, agility, and building depth into the business, not just headcount. It’s about making production more efficient and secure for the future.”

As LS looks ahead, its ambition is clear: to remain entrepreneurial, independent, and adaptable in a market that is simultaneously competitive and unpredictable. “We’ve got great people, a plan, and a bit of investment to help us grow,” says Marie.
With Kojo and Paul on board, LS is combining leadership, strategy, and operational excellence with its founding ethos: to make production smoother, smarter, and human-centered.