Marco Venturelli to Lead LIA’s Gaming, Evolution and Creative Use of Data Jury

​Marco Venturelli, Leo global CCO and CEO, Publicis Conseil CCO and CEO and, Publics Group France CCO, will lead the Gaming, Evolution and Creative Use of Data Jury for London International Awards. This year, Gaming is featured as a new stand-alone creative competition. Each juror sees every piece of work in their respective categories and all rounds of judging are done onsite at Encore @ Wynn, Las Vegas from 25th September through 3rd October.

Marco Venturelli commented, “Our industry has never changed this fast. At the forefront of this messy chaos is some truly compelling work. That’s what these categories celebrate: work that moves us forward and redefines what’s possible.”

Marco is an accomplished and awarded global creative leader, having won hundreds of top international awards. Under his leadership, his agency was ranked the most creative in the world by WARC.

​Christina Shaw, VP – awards director, LIA, said, “We are delighted to introduce Gaming as it's own creative competition to our line-up of categories. Gaming has become such an important part of how brands are connecting with their target audience. It is a good fit to have these talented creatives, who are both right-brained and left-brained, set the standards for these three categories which also include Creative Use of Data and Evolution in 2026.”

It has been reported that gamers aged between 26 -35 years old spend at least 7.5 hours a week playing games. This opens up a big window for brands to reach a highly engaged audience in a fun way to increase connection and a positive brand image with their consumers.

In terms of Data, using it creatively is the foundation for building a successful campaign. Over the past few years, there have been numerous campaigns that have used data in tremendously clever ways to tell incredible stories. Spotify is a prime example of how a brand has effectively and creatively used listener behaviour data to connect with their audience and target groups.

The entry system is open. From now through 30th June, 2026, there is a 20% discount on entries.

Evolution, Gaming and Creative Use of Data jury