LEGO Turns Football Fever Into Hands-On World Cup Experience

As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group has brought the magic of football closer to home with a line-up of immersive experiences and football-inspired builds.

From an immersive pop-up experience at Compass One to a new range of LEGO Editions sets, the LEGO Group has invited fans of all ages to go beyond watching the game and start building their passion for football, brick by brick. The collection features four pitch legends – Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vini Jr – alongside sets inspired by the FIFA World Cup Official Trophy, the FIFA World Cup Official Emblem, and other iconic elements of the game, celebrating the moments, players and symbols that define football.

Nina Patricia Da Costa, general manager, Singapore, Malaysia, travel retail APAC, the LEGO Group, said, “With the FIFA World Cup 2026 just around the corner, football excitement is reaching fever pitch, especially among young fans who are experiencing the tournament in their formative years, as well as families and fans of all ages coming together to share in the moment.

This season, we’re inviting fans in Singapore to go beyond watching the game to building and celebrating it – creating their own memories and taking home a piece of the game. This is part of the LEGO Group’s wider football programme, celebrating the game as a source of play, creativity and connection for young fans and families worldwide.”

Kick off the action: LEGO football fest at Compass One

Compass One’s Atrium has been transformed into a vibrant football playground where fans can put their skills to the test, get hands-on with LEGO play and celebrate their love for the game through a series of interactive challenges.

At the heart of the experience is a mission-based activity guide, where participants complete challenges across different zones to collect stamps and unlock rewards. Those who complete at least 2 activities can redeem either a LEGO mini trophy collectible or a LEGO $10 voucher for purchases at LEGO Football Fest pop-up at Compass One or LEGO Certified Store Compass One.

Fans can look forward to a line-up of football-meets-LEGO experiences, including:

• Wall of Fame – Build and place a LEGO jersey to leave your mark on a collective Wall of Fame, become part of a growing celebration of football fandom
• Brick Dribble – Show off slick footwork and weave through a playful maze of LEGO inspired obstacles, outmanoeuvre every turn and fire in a winning strike
• Robo Striker Arena – Take control of a LEGO-built robotic vehicle and navigate your way across a mini football field, lining up the perfect shot to score goals on the opposing side
• Photo Goals – Take centre stage, strike your best pose alongside LEGO football scenes and capture a shareable moment of glory with football greats Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr.

Blending physical play with creative building, the experience invites fans to step into the boots of their heroes and create their own match-winning moments.

Celebrate football icons and moments, brick by brick

Off the pitch, fans can continue the celebration at home with new LEGO Editions sets inspired by football GOATs (Greatest Of All Times) including Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr.

Each set pays tribute to the creativity, unique flair and signature style that define their legacy – from cinematic snapshots of standout on-pitch moments to builds that capture their presence and personality. With hidden Easter eggs woven into the builds, fans can uncover deeper stories as they recreate iconic moments, celebrate their favourite players and showcase their football pride at home.

Beyond the players, the collection also brings to life the symbols of football’s biggest stage – from the iconic FIFA World Cup Official Trophy and FIFA World Cup Official emblem to a brick-built football and collectible designs inspired by the global game. Together, these sets transform the energy and excitement of football into something tangible fans can build, display and call their own.

Keep the game going: In-store activities and rewards

The football celebration continues beyond the main event, with fans invited to keep the momentum going through hands-on activities, interactive play experiences and exclusive rewards across participating stores.

Participating LEGO Certified Stores will host LEGO Goal Rush, a fast paced in-store football challenge where shoppers can put their reflexes and coordination to the test. Through an interactive tabletop football game, participants will have three attempts to score against an opposing goalkeeper for a chance to win instant prizes, including LEGO vouchers, LEGO polybags, LEGO Build a Minifigure and selected LEGO Editions sets.

Fans can also take part in LEGO’s Make and Take activity at participating LEGO Certified Stores and Toys ‘R’ Us stores, where builders can assemble their own football themed creations – from jerseys to sneakers – and take them home for free, creating their very own piece of the game to remember the season.

From interactive experiences to collectible builds, the LEGO Group invites fans across Singapore to celebrate the magic of football in a whole new way this season – building, playing and owning their passion, brick by brick.