Kinder Brings 'Yes Bueno' Moments for Big Game Debut

Kinder Bueno is flipping the script on everyday let downs with the launch of its 'Yes Bueno' campaign, debuting during the brand's first-ever Big Game appearance. The new campaign from Anomaly proves that one bite of Kinder Bueno’s crispy, creamy chocolate bar can provide a delightful distraction from any 'No Bueno' moment. In celebration of this 'Yes Bueno' launch, the brand released a teaser today offering the first taste of what's coming ahead of the biggest game of the year.

Kinder Bueno's new 'Yes Bueno' campaign was born from a simple observation: people use the phrase 'No Bueno' all the time. So why not have a little fun with it? Kinder Bueno is positioning itself as the antidote to life's minor disasters - the chocolate bar that instantly helps override disappointment with irresistibility in every bite.

As Ferrero makes this historic leap into Big Game advertising, the brand is inviting fans along for the ride with an integrated campaign spanning from today's teaser through game day and beyond. Style expert, Daphne founder, and co-host of Giggly Squad, Paige DeSorbo, brings her signature wit and candour as she makes her Big Game commercial debut alongside Kinder Bueno. She is also joined by another fellow co-star that Kinder Bueno plans to reveal closer to the Big Game to encourage fan speculation and excitement. Together, they're on a mission to help fans transform life's 'No Bueno' moments into irresistible chocolate cravings.

“I love that we're turning life's 'No Bueno' moments into 'Yes Bueno' ones,” said Paige. “It's such a relatable concept because we all have those little disappointments that need a delicious distraction, like Kinder Bueno. I can’t wait for fans to see who else appears alongside me in the full commercial... let’s just say, we make quite the unexpected, yet iconic, duo."

Kinder Bueno's debut extends far beyond the 30-second spot. The brand is activating a comprehensive campaign that includes special retail displays and packaging, limited-edition white and dark chocolate flavours, and consumer promotions in retailers nationwide designed to bring the 'Yes Bueno' experience to life nationwide.

“Making our big game debut represents a transformative moment for Kinder Bueno as we accelerate our growth in the US market," said Chad Stubbs, chief marketing officer, Ferrero North America. "We've identified a simple cultural insight, and by owning this phrase and playing with its meaning, we're not just launching a campaign, we're creating a new brand language that positions Kinder Bueno as the go-to irresistible treat to lighten life's everyday frustrations."

The full ad spot - 'Yes Bueno' - will air during the Big Game on February 8th, 2026 broadcasted on NBC.