Bud Light’s Runaway Keg Threatens to Derail a Perfect Super Bowl LX Wedding

​Bud Light takes to the Super Bowl with a simple message: a celebration isn’t complete without a keg, and people will go to extreme lengths to get one.

Created by Anomaly and directed by Damien Shatford through Biscuit, the 60-second spot opens with the friends mingling at the wedding, as Peyton celebrates his first beer of the day. Shane and Post Malone are keen  to get in on the fun,  until the idyllic setting is interrupted by a runaway Bud Light keg that breaks looks and starts to roll down a steep hill outside of the venue. 

Knowing that the keg is a key component of the wedding, the attendees – including the celebrity trio and bride and groom – react immediately, giving chase to the keg as it rolls further and further away. Soundtrack to Whitney Houston’s anthemic ‘I Will Always Love You’, the guests roll and slide down the hill, landing in a dusty, unkempt pile at the bottom, until Shane arrives unscathed, revealing that he’d taken the easier route down - the trail. Spotting the keg amongst the chaos, he goes ahead and taps it, allowing the celebratory drinks to start flowing. 

The spot follows the release of two teasers that showed the trio enroute to the wedding, tip tapping a tune on a fresh keg of Bud Light.

“I haven’t been to too many weddings, but  this was one I definitely couldn’t miss!,” said Bud Light partner Post Malone. “It’s always a party on set with Bud Light and I was stoked to  reunite with my boys and return for my fifth Super Bowl commercial with Bud Light.”

Shane Gillis added , “Doing a second Super Bowl commercial with Bud Light this year was great. I was glad to hang out with Post and Peyton again for this one.” 

“Nobody does Super Bowl like Bud Light, so getting  to be part of their commercial for the third year in a row was incredible,” said pro football Hall of Famer Peyton Manning. “It's always a good time when  Post, Shane and I get together, and this wedding is going to be the can’t-miss event of Super Bowl  Sunday."

“As the Official Beer Sponsor of the NFL for over 20  years, creating an iconic Super Bowl campaign is an opportunity we don’t take lightly,” said Todd Allen, SVP of marketing for Bud Light. “This year, our  ‘Keg’ TVC and overall plan is set to create a memorable Super Bowl LX weekend for NFL fans across the  country. Whether you’re watching our hilarious ‘Keg’ spot with Posty, Shane and Peyton, getting $60 off  your keg for Super Bowl Sunday or attending our Post Malone and Buddies show in San Francisco,  there’s no doubt Bud Light is here to make Super Bowl LX an epic experience.”

Alongside the new creative, Bud Light is also going great lengths for NFL fans 21+ across the US all Super Bowl season with a nationwide keg rebate, giving away hundreds of keg’s worth of Bud Light to fans in the AFC and NFC Champion cities and providing fans in Foxborough and Seattle with the opportunity to win tickets to Super Bowl LX in the San Francisco Bay Area.  

Keep up with all things Super Bowl LX here.