Kendall Jenner Embodies Iconic Mugler for L'Oréal Paris Collaboration

After a 15-year absence, the house of Mugler is making its return to the makeup world through a collaboration with L’Oréal Paris. This limited-edition makeup collection features Kendall Jenner as its main ambassador.

Kendall Jenner was chosen to embody the campaign from LA/PAC, appearing in looks inspired by Mugler’s archives, including the iconic butterfly sheath dress from the 1997 'Les Insectes' collection. The launch is also accompanied by a film directed by Colin Solal Cardo, featuring a futuristic aesthetic true to the Mugler universe.

"The production challenge behind this film was to bring Mugler and L’Oréal together in a single gesture - elegant yet instinctive. The Richelieu library became a living stage, crossed by Kendall in four acts, leading up to her final metamorphosis on the rooftop as a butterfly. We shot it in one day, almost like a punk gesture, with a lot of handheld camera work, following the energy of the moment.

The 35 mm brought rigor and the beauty of framing, balanced by the spontaneity that my director of photography, Philippe Le Sourd, was able to capture. In the end, everything rested on this tension: being sensitive and iconic at the same time, conveying both metamorphosis and strength within a beautiful, timeless cinematic setting." said Colin Solal Cardo, director at La Pac.