Dacia Unveils Monumental Film for Miniature 100% Electric Hipster Concept

Dacia, LA/PAC and Publicis Conseil have unveiled a bold new film for the 100% electric Hipster concept, a striking play on scale where monumental machines craft a remarkably small car.

For the reveal of the 100% electric Dacia hipster concept, Dacia and Publicis Conseil chose a film that plays on the contrast of scale. Directed by Quentin Deronzier and produced by LA/PAC, the film immerses the viewer in a monumental hangar where gigantic machines are hard at work manipulating tiny parts, bringing to life an astonishingly small vehicle.

“The idea was to push the contrast between a small car and the colossal machines surrounding it to the maximum. Starting from a concept as simple as it is effective, I had the freedom to build something grand and visually powerful,” said director Quentin Deronzier.