KIND Rallies Feel-Good Dream Team to Turn World Kindness Day Into Year-Round Movement

Coming off the heels of ‘World Kindness Day,’ KIND Snacks has kicked off a kindness movement with the launch of its newest campaign, ‘CHOOSE KIND’. With kindness at its core, KIND is renewing its mission to build a kinder and healthier world, and this new campaign is all about inspiring everyday acts of kindness that create a meaningful, positive impact on the world.

As part of this campaign, KIND has debuted a new ad, created with Energy BBDO.

To launch the ‘CHOOSE KIND’ movement on World Kindness Day, KIND has introduced the CHOOSE KIND Champions — a group of inspirational creators, athletes, and cultural figures who embody kindness in their everyday lives.

KIND has partnered with professional athlete Justin Herbert, ‘Top Chef’ host and upcoming season 4 ‘Traitors’ cast member Kristen Kish and ‘Dancing With the Stars’ contestant, Dylan Efron to kick off the ‘CHOOSE KIND’ movement by performing acts of kindness, while helping direct donations to causes close to their hearts.

Fans can join the CHOOSE KIND movement in a variety of ways — from participating in social giveaways to college campus tours — KIND wants everyone to feel the impact of each small act of kindness.

On World Kindness Day, fans were able to visit KIND’s Instagram to nominate their favourite organisations they felt deserved some extra kindness for a chance to receive up to a $25,000 donation from KIND.