Clorox Drives Allergy Awareness with PURE Campaign
Clorox has launched its newest innovation, Clorox PURE Allergen Neutralisers, a line of daily air and fabric sprays that neutralise common household allergens like non-living pollen, dust mite matter, and pet dander to help stop allergens before they trigger allergies.
The latest line of daily air and fabric sprays expands Clorox's product portfolio beyond cleaning to help support everyday wellness within the home.
To support the new product line, the brand is rolling out new linear, connected, and digital spots, including on YouTube and Amazon, showing how Clorox PURE can help you take back control of your home.
Additional activity spans influencer partnerships focused on everyday allergy management, alongside ongoing social content across TikTok, YouTube and Instagram. The social work includes appearances from Clorox research and development specialist Alex Mayer, who outlines the science behind the products and how they are intended to be used.
"For more than 100 years, Clorox has earned consumers' trust by focusing on what matters most to them — making everyday life a little easier. Today, managing household allergens can feel overwhelming, especially for those with allergies. With Clorox PURE, we're extending our homecare expertise to the air and soft surfaces that cause allergy fighters the most challenges, simplifying a complex problem by neutralising allergens at the source. It's another way we're helping consumers feel more comfortable and confident in their homes," said Tad Kittredge, vice president of marketing and innovation at The Clorox Company.
