Justin Jefferson, Ja’Marr Chase and Amon-Ra St. Brown Join General Mills Cereal Training Camp

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving football stars. This season’s wide receiver line up brings the swagger, the celebrations and a serious love for breakfast — with Justin Jefferson, Ja’Marr Chase and Amon-Ra St. Brown putting their passion for competition and cereal to the test.

This electrifying trio is known for lighting up the end zone with their signature touchdown celebrations - and now, they’re bringing that same flair to the breakfast aisle with 'tastes like a touchdown' flavours. Like last year, Cereal Training Camp includes a new, limited edition custom cereal, this time created by Jefferson. Named the Jettas Mix, it’s a fruity fusion created by Jefferson himself, combining fan-favourite Frosted Lemon Cheerios and the recently released Cinnamon Toast Crunch Strawberry.

“Cinnamon Toast Crunch was always my go-to cereal growing up, and after dropping my own Griddy box with the brand a few years ago, this really feels like a full-circle moment,” said Jefferson. “I can’t wait for everyone to try my custom Jettas Mix. It's a winning combo of that fresh, lemony vibe and the sweet hit of strawberry Cinnadust for a flavour you won’t want to fumble.”

In addition to the Jettas Mix, Cereal Training Camp delivers these football phenoms front and-centre on their own limited-edition boxes of beloved General Mills cereals, arriving on shelves beginning in August. “Our fleet-footed wide receiver partners - with their love of cereal, big personalities and signature end-zone dances - bring heart, hustle and humour so cereal and football fans everywhere start their day with a win,” said Mindy Murray, brand experience director for General Mills’ Morning Foods.

Each iconic box showcases a different player sporting a custom cereal jersey on the front, with the back panel capturing their iconic moves in action. The full line up includes:

• Justin Jefferson bringing his viral victory dance, 'The Griddy' on Cinnamon Toast Crunch
  
• Ja’Marr Chase showing off his swagger with the 'Lucky Strut' on Lucky Charms
  
• Amon-Ra St. Brown’s head-turning 'Honey Handstand' on Honey Nut Cheerios
  
• REESE’S PUFFS cereal boxes featuring all three phenoms together on one standout box
  
• And for the ultimate superfans, beginning September 4th, Walmart.com will drop a collector’s edition of the REESE’S PUFFS cereal box, complete with custom trading cards and a Bluetooth speaker, available while supplies last.
  

"Growing up, I never would have thought I’d be on a cereal box, and I had a blast recreating my headstand for Honey Nut Cheerios - the OG cereal for me,” Amon-Ra St. Brown said.

"Cereal always takes me back to my childhood, and Lucky Charms was one of my all-time favourites,” Ja’Marr Chase said. “The marshmallow charms were always the best part - well, maybe second best now that my ‘Lucky Strut’ is on the back of the box.”

Football fans and cereal lovers can find the four limited-edition boxes, as well as the Jettas Mix, at retailers beginning in August and get their hands on the Walmart.com exclusive REESE’S PUFF cereal drop on September 4th.