Sound That Defined the Year: Jungle’s 10 Standout Campaigns of 2025

In a year when audiences were more distracted, more discerning and more difficult to move than ever, Jungle’s work cut through by doing what it does best: using sound to sharpen storytelling, elevate performance and land ideas with lasting impact.

Jungle’s top 10 campaigns of 2025 span prestige entertainment launches, purpose-driven work, mischievous cultural moments and beautifully crafted brand films, from Disney+ and Pixar to Age UK, Google, Warburtons and Louis Vuitton. Across film, radio and digital, each project showcases a distinct approach to sound design, voice, music and rhythm, shaped by close collaboration with agencies, directors and talent.

Here, Jungle’s engineers Ben Leeves, Chris Turner and Stuart Allen-Hynd reflect on the creative decisions, challenges and small moments of magic behind the work that defined their year, and why, sometimes, the most powerful storytelling happens in what you hear rather than what you see.

VCCP | Disney+ 'A Lifetime of Great Stories'

Ben> The aim was to create a rich depth with the sound design on this Disney Plus project. The film is full of background activity, so we wanted to bring each scene to life with different sounds that reflect the time and year the scene was set in. Whether it was a VHS playback or a big cinema, the sound had to reflect that, by being gently woven into the music, video clips and background atmosphere to bring the mix together.

Fun fact: a lot of the dialogue off screen is us here at Jungle discussing our Christmas plans!

Neverland | Age UK 'Hidden Crisis'

Ben> The brief from Age UK was to create a rising tension in the campaign’s sound design. The headlines flash up and we hear the characters from different places, like the TV, radio and phone, interwoven with the sound of the clock ticking, hard drums, strings and aftermath sounds. Then it’s all cut away, leaving us with just the caring voice from an Age UK call line helper. The sound design was a very intricate process and ultimately, incredibly rewarding when it all came together.

Pixar Animation Studios | ‘Elio’ Trailer

Stuart> Working with Jameela Jamil on ‘Elio’ was an absolute pleasure. She was super professional, passionate and hilarious in the process.

For Jameela, working with Pixar really was a dream come true, so to watch her bring the character to life really was magic. She really hammed up the English accent, bringing posh English tones to the performance, which is always so strong against the American accents in a big American film.

The project was completed over three separate sessions, with the Pixar team joining remotely, leaving just us with Jameela in the Jungle studio. It was a really special moment for Jungle and myself to see the movie hit the big screens, and the trailer featured just about everywhere.

Lipsius Creative | Warburtons ‘A National Pleasure’

Ben> Olivia Colman is a national treasure. Fact. And Warburton's ad for its crumpets is a lovely play on that, with Olivia trying to steal the crumpets for herself. It's a comic heist film that takes us on a journey through the factory. The ads for Warburton's always capture their lovely sense of humour and they’re always so well-crafted. The sound is there to help hit every comedic beat. We spend a great deal of time trying different ideas to land the moments and it’s always a very enjoyable creative process.

Pablo London | FLORA_BAKE_ ‘SWEAR’

Ben> This was a lovely project to start 2025 with – Gordon Ramsey on a cow! The ads are very simple in style, but the scripts are the real star! The comic timing of Ben in the voiceover with Charlie's writing lands perfectly around Gordon. I really love the ads.

Google | Google Pixel 9 ‘Switch like Sol’

Chris> January 2nd 2025. It was the first day back after Christmas and this beauty landed out of nowhere. As an Arsenal fan, seeing the ad was both shocking and exhilarating, I knew instantly how much anger it would cause. Working on the sound design was pure mischief – every sonic decision sharpened the message, and it was engineered to provoke and quietly torment Tottenham fans. It was a real joy to work on this campaign and very brave of Google to push.

MullenLowe UK | Persil ‘Every Stain’

Chris> This has got to be my favourite sound design project of the year. The film reframes period stains as proof of commitment rather than something to hide, challenging a taboo that leads six in ten girls to skip PE. The work has been rightly celebrated across awards shows, including scooping up Gold at the Clio Sports Awards for Social Good.

The sound design is bold and unapologetic, carrying real physical weight. It reflects the effort, pressure and resilience behind elite sport, using scale and intensity to support the message without diluting it.

Pablo London | Poretti ‘​​Welcome to The Lake’

Ben> This beautifully crafted ad avoids any beer advertising clichés. How many ads ask you to live in an abstract world? Nothing is as it seems. At first glance, it's our protagonist being driven across our beautiful scenic lake, but as the camera pans around we see that he is, in fact, being driven in a boat by foxes. Photo realistic in quality, it's hard to know how they trained the foxes to become boat drivers? To add to the abstract nature, the ad is set to the track ‘Prisencolinensinainciusol’, which in itself is immortal. An Italian singer singing in a form of English sounding structure. Brilliant!

Uncommon | British Airways ‘Mum’s Work Phone’

Chris> This ad formed part of a campaign built around children leaving adorable, witty voicemail greetings on their parents’ phones, as a way of gently encouraging people not to leave messages, so that it wouldn’t disrupt a perfect holiday or precious family time.

The recordings were a joy. Every child instantly connected with the idea, and the warmth and humour came through, from the shared understanding that, in real life, this would feel deliciously naughty.

The little giggle at the end of the spot – voted fourth in this year’s Campaign Top 5 Audio Ads, still makes me smile. It wasn’t scripted and sometimes, a piece of work can be magically elevated by something as simple as good timing and editing.

Louis Vuitton | Louis Vuitton Catwalk

Ben> It was a pleasure to record Cate Blanchett for their Spring Summer catwalk show. Her voice is outstanding!