Jovē Drops Holiday Album Exploring Modern Relationships

Staying true to Jovē’s promise to “get you on a deeper level,” the hydrationship water brand is releasing an original holiday album that dives into the unspoken—but very real—relationship dynamics heightened by the season.

The five-track album explores everything from the holiday romances that don’t last beyond the season, to the emotional bonds people form with the gifts they unwrap, to the familiar family roles we magically snap back into whenever we return home for the holidays.

From soulful ballads to jazzy jingles and pop-infused cheer, each track explores the emotional highs, lows and laughs of holiday togetherness. Because through it all, the one relationship that never lets you down is your “hydrationship” with Jovē.

On December 25, as part of the rollout, a Jovē Fireplace will loop the full album with a crackling fire to create an ambient, all-day listening experience on social.

Created by agency Six+One using the AI music platform Suno, the album combines human-written lyrics with AI-generated music and vocals, shaped through months of iteration and fine-tuning.

"Instead of making another seasonal ad, we wanted to make something people might actually listen to and laugh about,” said Eric Rojas, founder and chief creative officer, Six+One. “The holidays are full of relatable contradictions, and music felt like the perfect medium to explore them. Every track taps into a truth we all recognize and can relate with.”

With its proprietary water technology and clinically shown skin-health benefits, Jovē hydrates you deeper—at a cellular level—making it a fitting companion for a season defined by connection, chaos, and cheer. The album drops December 15 on all major platforms including Spotify.

Listen to the full album on Spotify here.