Jordan Oral Care Supports Every Stage of Family Life
Ogilvy Denmark and Jordan Oral Care's partnership has kicked off with bold relaunch - including a refined brand positioning and launch. The resulting platform, 'Oral health for life', is a pioneering communication approach that solidifies the promise that Jordan is making to the world and defines their role as the brand that can help you navigate your oral health needs, no matter where you are in life.
The central element of this global launch is a captivating film, created by Ogilvy Denmark and produced by WPP Production, with Norwegian director, Petter Holmsen and Danish DOP Martin Munch - both of whom have worked extensively with Netflix productions.
The film vividly depicts the wonderfully busy and even slightly chaotic morning of a big family. From a toddler's first brush to parents navigating their morning rush, the narrative beautifully elevates the everyday act of oral care into an intimate, relatable experience and illustrates Jordan’s role throughout a lifetime of oral care. There is also a unique 'toothbrush musical score' with a rhythmic audio identity composed with real brushing sounds.
The film, along with the new communication platform and accompanying campaigns are now rolling out globally across digital, out-of-home, social media, and in-store channels.
