Quarterback Jordan Love Goes Long for American Family Insurance

Last year, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its latest brand ambassador, joining the likes of Derek Jeter and the Scott Brothers. And to support this partnership, Jordan appeared as part of the company’s ongoing 'Life’s Better' campaign, which focuses on how people can feel secure in the knowledge that American Family Insurance inspires, protects and restores their dreams under their red roofline.

Now, concurrent with the start of the 2025 NFL season, Jordan is back in a new television spot which focuses on the shared excitement of becoming a new homeowner. The spot, called Go Long features Jordan being greeted by a group of kids who are welcoming him to the neighbourhood. Many of the kids appeared in last year’s Jordan-led spot, Hero, including kid influencer Jeremiah Fennell.

In the new spot, we see Jordan unloading his belongings as he moves into a new home. He is greeted by a group of neighbourhood kids who excitedly recognise the star quarterback. Led by aspiring kid sports caster Jeremiah Fennell, they say, 'Welcome to the neighbourhood, Jordan,' and then proceed to engage in a game of pass and catch with the QB. An announcer says, “‘Life’s Better’ when you’re under our roof because it’s more than a new home – it’s a new journey. And when you feel protected, you can dream fearlessly.” The spot then goes on to encourage people to bundle their home and auto needs and save.

“We are excited for Jordan Love to enter year two with us - a true Dream Champion. The story of the dream team from last year’s ‘Dream Fearlessly Bowl’ continues in this year’s work and we are thrilled to share the next chapter of the story,” said Sherina Smith, CMO at American Family Insurance.

The new spot was created by Elite Media, American Family Insurance’s agency partner, and will begin airing this month and continue throughout the football season. It will air regionally across American Family Insurance’s select local markets.

​Jindai Joseph, executive creative director at Elite Media, commented, “Jordan Love’s journey from first round pick to starting quarterback in the NFL is the stuff dreams are made of, just as American Family Insurance understands when their customers feel confident and fully protected in their homes, they can feel free to dream fearlessly.”