Jared Padalecki and Matt Czuchry Find Their Favourites on Panera Bread's Fall Menu

​72andSunny New York's latest campaign for Panera Bread celebrates the launch of the cafes'  Fall for Your Favorites Meal menu. To celebrate the revival of cosy seasonal rituals, Panera's campaign stars Jared Padalecki and Matt Czuchry, a duo forever tied to small-town charm, endless coffee refills, and one of television’s most beloved fall rewatches.

Much like a warm bowl of soup, nostalgic TV marathons are a cherished hallmark of fall. In Panera’s new digital campaign, actors Jared Padalecki and Matt Czuchry reunite to highlight the personalities of Panera’s iconic soup line up - each variety reflecting the traits of a different kind of 'favourite.' Fireside Chili is the dependable classic, Autumn Squash Soup the sophisticated choice, and Black Bean Soup the brooding favourite making a long-awaited comeback after seven years. Together, these flavours anchor the Fall for Your Favorites Meal, proving that nothing pairs better with cosy traditions than the return of a true fan favourite.

“Fall is one of our favourite seasons at Panera, when we get to spotlight warm, comforting classics alongside fresh, seasonal flavours,” said Mark Shambura, chief marketing officer, Panera Bread. “This year, we’re celebrating not just with the return of guest-favourite soups, but also with playful content that personifies them in a way fans will instantly recognize. It’s all about delivering the cosy, craveable flavours our guests love - and yes, that includes the long-awaited return of Black Bean Soup.”

"Our goal is to create work that Panera fans want to watch. And since we’re Panera fans, it usually comes down to asking ourselves, 'What would you want to watch?' In this case, the answer was: two grown men intensely debate the merits of soup," said Sandra Jurado and Amy Finn-Welch, creative directors at 72andSunny.