72andSunny Lands Qualcomm Snapdragon AOR in Joint New York–Toronto Win

72andSunny has been appointed creative agency of record for Qualcomm’s Snapdragon Compute business following a competitive review, with the account set to be led jointly out of the agency’s New York and Toronto offices. The win marks the first account for Toronto since the launch of the 72andSunny Global Creative Collective in September, and the first shared account between the Toronto and New York teams under the new model.

72andSunny will create a global brand campaign that highlights the ground breaking processing power of Snapdragon, giving consumers a deeper understanding of the possibilities that Snapdragon’s processors unlock. Snapdragon’s first work created with 72andSunny will debut in Q1 of 2026.

"Snapdragon processors are game-changing – but audiences can’t see them and what’s out of sight can stay out of mind, until you bring it to life for people. Helping someone see the possibilities that they didn’t know they had the power to reach is my favourite type of creative challenge, and one we’re excited to deliver on with our Snapdragon partners.“ said Juliana Cobb, CCO, 72andSunny New York.

“We’re thrilled to partner with Qualcomm as we help shape the next chapter for Snapdragon in the competitive Compute arena by showing the world what this technology makes possible. Launching the 72andSunny Creative Collective was about unlocking bigger, more connected possibilities for our brand partners. Bringing New York and Toronto together on Snapdragon is proof we are better together.” said Marianne Malina, North America CEO, 72andSunny.