JADE Summons Spellbinding Spectacle in Bewitching ‘Church’ Music Video

Production Company CANADA has released the stunning new music video for ‘Church’ by Brit Award-winning artist JADE.

The evocative visual was directed by Cannes Lions-winning director Billy King. 'Church' is a visually heightened music video that casts JADE alongside an extraordinary ensemble of 'cult leaders,' including Harriet Rose, Daniel Lismore, Belle Priestly, Sekou, and Bolly Illusion as well as a group of ‘cult students’

Working with creative director Maximillian Raynor, Billy King crafted a striking gothic narrative that explores themes of cult-like fandom and witchy imagery. The video builds a non-Christian 'church'—an atmosphere more akin to a queer ritual space—serving as a tongue-in-cheek nod to the cult of pop.

This compelling visual language expands into a camp-folkloric universe of forest rituals and initiation ceremonies, drawing inspiration from cinematic touchstones like ‘Eyes Wide Shut’ and ‘Midsommar’.