International Delight Brings Coffee Shop Experience to Canadian Homes

International Delight is on a mission to elevate Canadians’ at-home coffee. With its latest national campaign, created in partnership with Havas Creative Canada, the brand is showcasing how its unique and tasty flavours can transform an ordinary cup into a coffee shop experience.

Research demonstrated that many Canadians assume that flavoured creamers aren't for them and don't connect them with the café-style drinks they love. This campaign strengthens the link between International Delight and the beverages consumers crave by showing how its unique tastes can turn every coffee into a café favourite at home.

“We know Canadians want the flavour and indulgence of coffee shop drinks, but they don’t always think of International Delight as the answer,” said Mélissa Dupont, senior brand manager of International Delight at Danone. “This campaign is about breaking through those barriers, showing that with International Delight, your kitchen can become your favourite coffee shop.”

The campaign positions International Delight as a fun, flavour-forward brand that makes every coffee moment more enjoyable at home. It features a suite of assets, including one :15 TV spot, two OLVs, and two OOH executions, all using flavour-led storytelling and striking visuals to show how International Delight transforms everyday coffee into café-style favourites. The media company has strategically placed these OOH boards near popular chain coffee shops to intercept consumers in the coffee-buying mindset. New executions will continue to be added to the mix as the brand celebrates existing and new flavours. 

“Our goal was to reframe the ordinary. International Delight transforms a plain daily cup into a café-level experience: full of flavour and a little bit of entertainment at home,” says Jack Latulippe, CCO at Havas Creative Canada.

​The campaign was developed by Havas Creative Canada, International Delight’s creative AOR in Canada.